| Retail
giants like Wal-Mart, The Home Depot and Target
invest heavily in strategies and technologies
that help them sell more, grow rapidly and cut
operating expenses. Their successes show that
operational efficiency dictates survival, that
access to retail information monitors growth.
As
the retail industry changes and competition
intensifies, retailers require immediate access
to the right information. They require the ability
to instantly act on that changing information,
either selectively by store and region, or globally.
Stores' information must be easily and flexibly
reportable and management decisions must be
easily entered, implemented and enforced.
Information
technology infrastructure must tell management
what was bought, when, where, by whom and why.
Retailers that survive and grow will understand
the impacts of promotions and markdowns, buying
trends and dynamic consumer demographics/lifestyles.
Strategic decisions can then be made centrally
and implemented chain-wide or at individual
stores. Retailers and suppliers can work together
to distribute the right merchandise mix in a
timely, efficient manner.
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| Accordingly,
retailers have struggled for years to set up information
systems that integrate and connect headquarters,
in-store processors and the point-of-sale. Lack
of a comprehensive solution forced chains to piece
together closed proprietary systems often based
on disparate data models and data access techniques.
The cost and complexity—and lack of certainty—in
deploying such piecework solutions have slowed
the growth of small and medium-sized chains.
Retail
Management System HeadQuarters is a direct response
to the growing number of small to mid-sized
stores/chains looking for software to grow as
they grow and address immediate and future business
goals. As an integrated, business-wide, point-of-sale
and retail management solution, HQ allows mid-sized
retail chains to take advantage of price and
technical innovations in commodity hardware,
software and Internet-enabling technologies.
Now mid-sized retail chains can exploit the
same technologies that reveal the most salable
mixes of merchandise and shave dollars off big
chain store prices.
HQ
offers retailers a feature-set designed specifically
for dynamic and growing companies:
- Integrated
point-of-sale and in-store functions that
trade data with Retail Management System Store
Operations
- Ability
to create new items, set pricing and discounts,
generate purchase orders and direct inter-store
inventory transfer from the head office
- Automatic
uploading of stores' inventory movement, financial
transactions and sales data, then organizing
the data into a comprehensive all-knowing
database
-
Ability to see, manage, price and control
inventory across multiple locations and to
make informed decisions based on up-to-date
and reliable data
- A
pre-packaged solution that offers low licensing
costs and rapid investment returns
- Highly
customizable features for individual needs
-
Built-in security system to restrict employee
access to sensitive information
-
Open-standards access to all retail information
stored in a Microsoft SQL Server database
-
Detailed sales data for data warehousing,
OLAP and business intelligence analyses
-
Ability to view inventory levels at all the
stores in the enterprise
-
Support for virtually all forms of data communications
between the head office and stores using a
dial-up, virtual private network (VPN), the
Internet, LAN and WAN
The
required software components that enable you
to successfully manage your multi-store operations
are:
HQ
offers retailers a feature-set designed specifically
for dynamic and growing companies:
- Store
Operations
- HQ
Remote Client and HQ Communications Server
Programs
- HQ
Manager Program
Microsoft
Retail Management System Store Operations (click
for details)
Store Operations software is sold separately
from HQ. It operates at each store in the retail
enterprise and maintains sales data in a local
database. Store Operations automates each store's
back-office operations (inventory, pricing,
tracking customers and suppliers, etc.) and
handles all sales transactions at the checkout
lane.
Key
information contained in the Store Operations
database is regularly uploaded to the head office.
At the same time, HQ downloads management's
changes made at the head office to each store's
database.
HQ
Remote Client and HQ Communications Server Programs
(click for details)
The HQ Remote Client and HQ Communications Server
programs are parts of the Store Operations HQ
software package. HQ Client is installed at
each remote store and automatically initiates
a connection to the head office based on a schedule
specified by the head office. The connection
can be made via the Internet, virtual private
network (VPN), or dial-up access to the HQ Communication
Server. Once connected, HQ Client receives instructions
to upload sales and inventory data or other
information requested by HQ. It also updates
the store's database to reflect any changes
made at HQ that need to be propagated to the
store.
The
HQ Communications Server is installed on a machine
at the head office and is responsible for exchanging
data between the HQ database and remote stores.
It listens for incoming messages from remote
stores, processes and records the data in the
HQ database, then forwards HQ's directives to
remote stores as defined in HQ worksheets.
HQ
Manager Program (click
for details)
At the head office, the HQ Manager program provides
the user interface and management of retail
information in the HQ database. Functions necessary
to manage a retail chain are provided. HQ Manager
lets you create new inventory items or update
the data (items, suppliers, prices, costs, etc.)
that keep your retail chain running smoothly.
HQ Manager enables you to set policies and procedures
for each store to follow, then enforces those
rules applicably throughout the enterprise.
Specially tailored, multi-level reports let
you sort and combine business data—even
drill down to modify your database directly
from the reports.
HQ
employs the widely understood worksheet to implement
management changes. You can use a number of
different HQ worksheets to plan and execute
changes to the HQ database and remote store
databases. Worksheets initiate and control data
exchanges between the head office and stores.
Through worksheets, the head office can command
any store, group of stores, or all stores to
perform specific tasks that affect the local
database, and then to report back processing
statuses. Each worksheet contains built-in mechanisms
to help you properly plan desired changes, obtain
approval for changes, and track actual changes
for audit purposes.
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